The Madame Alexander Doll Company has been making high-quality dolls that have been passed down from generation to generation for 100 years. A true American original, Madame Alexander knew the potential of doll play and its power to make the world a kinder place. Today, her legacy lives on in every doll we create.
In 1923, at the age of 28, Madame Beatrice Alexander Behrman founded the Alexander Doll Company. Having grown up in her stepfather’s doll hospital on Manhattan’s Lower East Side, she believed dolls should be played with and loved—without breaking like the porcelain dolls of her time, and without sacrificing details or quality. With her desire to make dolls that last along with her keen understanding of the value of doll play in teaching children kindness and compassion, Madame Alexander not only fulfilled her dream, but her dolls have been a part of American life for generations.
