Oilily was founded in 1963 in the Netherlands by Willem en Marieke Olsthoorn as a brand with a vision. They started Olly, as it was called back then because they were missing happy and colourful clothes for children. They were the first the put the child at the centre when designing: original use of colours, innovative designs, eye for detail when it comes to what children want (like deep pockets to hide treasures in), happy patterns, real craftsmanship and high-quality materials.

Not surprisingly, our mantra is by the poet John Keats “a thing of beauty is a joy of forever”.